{"id":1409,"date":"2004-08-11T10:15:52","date_gmt":"2004-08-11T18:15:52","guid":{"rendered":"http:\/\/www.ogre.nu\/wp\/?p=1409"},"modified":"2008-07-09T19:07:57","modified_gmt":"2008-07-10T03:07:57","slug":"no-guru-no-method-no-logo","status":"publish","type":"post","link":"https:\/\/bendwavy.org\/wp\/?p=1409","title":{"rendered":"no guru, no method, no logo"},"content":{"rendered":"

The Fly Bottle: Crest, Colgate, Autonomy, Alienation, Not Voting, Etc.<\/a><\/p>\n

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The traditional Marxish theory of consumer culture is that the dark arts of marketing and advertising germinate within us ‘false’ desires. A false desire is one whose satisfaction serves not one’s own ‘interests,’ but the interests of those in the business of servicing (for a pretty penny!) the psychic ‘needs’ that they themselves have planted. So we are supposed to be wary of Nike, Starbucks, etc. lest we surrender our autonomy to the cigar-chomping moneybags. No Logo!<\/p>\n

This idea has never done much for me. . . . However, I am beginning to find the Marxist critique quite pertinent to America’s duopolistic political system. . . .<\/p>\n

Since the policy bundles we’re offered represent only a tiny slice of the possible range, they will only very improbably reflect most ‘authentic’ combinations of political preferences. Most people would be unsatisfied with the choices, and ill-motivated to vote. So the parties must implant false desire. . . .<\/p>\n

I’ve got to say that it’s just sort of embarrassing to see the AdBusting, culture jamming, No-Logoites wandering my neighborhood armed with clipboards marching door-to-door plumping for John Forbes Kerry, as if Civilization Depends Upon It. . . .<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

The Fly Bottle: Crest, Colgate, Autonomy, Alienation, Not Voting, Etc. The traditional Marxish theory of consumer culture is that the dark arts of marketing and advertising germinate within us ‘false’ desires. A false desire is one whose satisfaction serves not … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-1409","post","type-post","status-publish","format-standard","hentry","category-humanities"],"_links":{"self":[{"href":"https:\/\/bendwavy.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/1409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bendwavy.org\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bendwavy.org\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bendwavy.org\/wp\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bendwavy.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1409"}],"version-history":[{"count":0,"href":"https:\/\/bendwavy.org\/wp\/index.php?rest_route=\/wp\/v2\/posts\/1409\/revisions"}],"wp:attachment":[{"href":"https:\/\/bendwavy.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bendwavy.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bendwavy.org\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}